Mad Mornings with RJ Glen & RJ Rangeeli Ruchi (Contemporary Music)
7am - 11am
by RJ Ruchi & RJ Glen
The concept was to create a never ending action anthem/song. Listeners were asked to send in the action statements/pledges and the best 5 actions for the day were added to the existing jingle. Every day a new action anthem was created and played to the listeners with mentions of name of contributors.
To establish that Action is a language called Blackberry.
Over thousands of action pledges through the campaign.